Top 5 Benefits of Corporate Video Production for Your Business
Videos have become the go-to medium for brands to engage customers. A well-produced video can portray your brand in a new light to the customers.
This has caused corporate video production to increase significantly in the last few years.
Corporate videos tell viewers who you are as a brand, your unique selling proposition, and what you want to achieve in enjoyable and captivating ways.
Still, some brands are unaware of the multiple benefits of producing animated corporate videos.
This article aims to shine a light on the various benefits of corporate video production that are unknown to many businesses.
Benefits of creating corporate videos for your business
- Increased brand reach
In this fast-moving world, customers prefer information in short, digestible formats.
And videos do exactly that. With videos, you can convert lengthy texts into 2–3 minute clips.
Or present a static, incomprehensible image into understandable stories.
As a result, videos amount to 60% of the total internet traffic. This clearly shows that you can reach a wide audience by creating corporate videos. You only need to ensure that your video is both entertaining and informative.
2. Better SEO ranking
The popularity of videos has never been hidden from search engines like Google, Safari, or Bing. In fact, Google has often taken the crown for creating the best animated corporate video.
Similarly, the search engine optimization giant always gives priority to videos on SERPs. So, your corporate videos have a higher chance of getting ranked by search engines than other content formats. But, of course, it won’t be possible without properly optimizing your corporate video.
So, don’t forget to invest in video SEO.
3. Generate brand awareness
Corporate videos are a great tool to convey a brand’s core values, mission, and what they do to the target customer. In addition, videos have the ability to forge an emotional connection with the audience.
This can help you create brand awareness by evoking the customer’s emotions with your videos.
We can find many animated corporate video examples from top brands like Coca-Cola and Google. These brands regularly produce animated videos because they are shareable and help increase brand awareness.
4. Caters to the mobile audience
A prominent part of your customer base is bound to be more active on mobile devices rather than desktops.
Most corporate videos are produced to be compatible with mobile devices, allowing them to engage customers easily via both mobile and desktop devices.
Therefore, by utilizing corporate video production, you can effectively reach the mobile audience.
Read Also: Incredible Corporate Animation Styles
5. Videos drive the most conversion
Landing pages with videos have an 80% higher conversion rate than those containing only text and images.
Why? Because videos not only drive engagement but also build trust and credibility among customers.
They allow brands to connect with the audience on a deeper level, leading to higher conversions.
Conclusion
For most brands, corporate videos have only one purpose — conveying the brand story to customers.
But as you can see above, a corporate video can help you achieve a lot more than brand awareness.
From increasing ROI to helping in recruitment, corporate videos have a lot of value in the business world.
So, gather up your video production team and start planning your next corporate video today!
